Joan's Credentials

Joan E. Ketels, President
Ketels Contract Training
joan@contracttraining.com

Education

BACHELOR OF ARTS, with honors, 1978
Loras College, Dubuque, Iowa
Double Major: Speech Communication & Theology
Other: Teaching Certification (7-Community College)

Employment History

CURRENT POSITION:
President and Training Solutions Specialist, Ketels Contract Training (KCT) Cedar Falls, Iowa April 2001 – Present
• Establish relationships with corporate clients, primarily CEOs and training directors
• Establish relationships with independent consultants/trainers as training and business resources for various soft skills and computer training opportunities as needed
• Conduct needs assessments for potential corporate clients
• Propose solutions to training needs by developing tailored programs unique to the organization
• Write proposals and sell custom training solutions to prospective clients independently and with SMEs
• Negotiate contracts for corporate training and development programs
• Provide continual quality assessment and evaluation of the process, workshops/training, instructors and consultants to ensure that companies receive the best possible service
• Write content for KCT website and update regularly
• Continually prospect new clients and follow up all sales leads/referrals from request for information on website and from networking
• Keep current on latest training trends and maintain a working knowledge of all training programs available through KCT
• Facilitate clients’ acquisition of state training dollars with local community college
• Collaborate with the UNI Regional Business Center to offer open enrollment classes
• Market KCT using various strategies including website, fax, email, flyers, and presentations to local civic organizations, business groups and trade associations

Committees and Professional Associations:
• American Society of Training and Development, Hawkeye Chapter, Membership Chair
• Better Business Bureau, member of good standing

Associate Director, Contract Training
Continuing Education Division, University of Northern Iowa, Cedar Falls, Iowa 1997-2001
• Established relationships with corporate clients, primarily CEOs and training directors
• Conducted needs assessments for potential corporate clients
• Wrote proposals and negotiated contracts for training and development programs
• Collaborated with deans, associate deans, department heads and faculty to match training needs of corporate clients with resources available through the university and/or private vendors
• Researched and tracked training trends
• Collaborated with Non-Credit Programs P & S and Merit staff to develop and implement processes, e.g. developing forms for contracts, developing a system for registration through evaluation of training programs, etc.
• Developed methods to determine training needs for niche markets, such as computer training,language training, interpretation and translation, welding, industrial modules, etc.
• Matched resources and customized training for employee professional development tracks in industrial environments, e.g. just-in-time delivery system
• Maintained relationship with outside vendors to sub-contract facilities and instructors for customized and open enrollment computer workshops
• Researched federal grant opportunities that facilitate workforce development and public/private partnerships
• Implemented quality control through continuous revision of training processes and clientrelationships
• Generated new clients and new client contacts through target marketing efforts, web page development and strategic planning
• Researched distance learning and tracked trends related to training
• Supervised and evaluated Coordinator of Contract Training
• Grant writing, i.e. commission of Latino Affairs, Interpreter’s Project

Committees and Professional Associations:
• Virtual University Committee, by appointment of the president
• Educational Telecommunications Council, by appointment of the president
• American Society of Training and Development, member
• American Association of University Women, member

Center Director
Upper Iowa University, Waterloo Center, Waterloo, Iowa 1995-1997
• Managed all aspects of center operations for graduate and undergraduate programs
• Developed and implemented an annual marketing plan including advertising, promotion, telemarketing and direct mail
• Coordinated an enrollment management system that included development of a mailing list and follow-up of stop outs, inquiries and applications in process
• Prepared, monitored and administered the annual budget for the Waterloo Center
• Projected enrollment and income
• Recruited, interviewed and hired faculty
• Observed and evaluated faculty
• Provided faculty support including professional development, syllabus review and student concerns
• Developed annual course schedule to assure proper sequencing for students to complete degrees and to maintain an average class size of 24 students per class
• Coordinated textbooks with bookstore and publishers materials for faculty
• Provided a range of enrollment services including admission, advising and financial aid assistance for prospective and current students
• Managed and supervised staff
• Interviewed and hired new staff
• Provided communication and reports to main campus
• Collaborated with Waterloo Center Coordinator of Teacher Education and Director of Teacher Education (main campus) to ensure that education programs operated according to university goals and policies
• Collaborated with Director of Center Operations (main campus) to ensure that all center functions were conducted and goals were attained
• Represented Center at community events such as Chamber meetings, Partners in Education, Family Fest, etc.
• Coordinated Waterloo Center classroom space with Central Middle School

Committee Work:
• Needs Assessment Committee
• Teacher Education Task Force
• Council of Graduate Studies

Program Manager, Guided Self-Study
Kirkwood Community College, Cedar Rapids, Iowa 1992-1995
• Coordinated credit instructional activities for Guided Self-Study Program with academic departments, county directors, staff and distance learners at eleven satellite campuses within a seven county area
• Consulted with associate deans and faculty in the review, selection, development and the teaching of Guided Self-Study courses
• Coordinated all marketing activities relating to Guided Self-Study with the marketing department
• In cooperation with the Marketing Department, established focus groups at three of the Kirkwood Centers to formulate strategies to better serve Guided Self-Study students
• Responsible for the instructional design and curriculum development of all Guided Self-Study courses
• Hired and evaluated faculty
• Provided in-service training for faculty on effective techniques for self-paced teaching
• Established and facilitated a Guided Self-Study Advisory Committee
• Reviewed enrollment trends, prepared enrollment reports, and provided ongoing data and demographic analysis
• Supervised ongoing support activities including print shop coordination, course materials distribution, textbook processing and maintenance of testing locations and records
• Met with students to address policy and/or instructional concerns
• Supervised and evaluated assigned staff
• Negotiated agreements with telecourse distributors
• Supervised the development and administration of the annual budget of the Guided
• Self-Study Program
• Prepared and submitted reports, research and applications pertaining to the Guided
• Self-Study Program
• Coordinated program acquisition, scheduling and marketing for the college’s cable TV channel

Committee Work:
Academic Assessment Committee
Critical Thinking Committee

Professional Associations:
IACT Iowa Association for Communication Technology
IALL Iowa Association for Lifelong Learning
AACIS American Association for Collegiate Independent Study
NILRC Northern Illinois Learning Resources Cooperative (Kirkwood’s Telecourse Advisory Group Representative)

Director of Distribution and Training
Winninger Resource Group, Waterloo, Iowa 1990-1992
• Responsible for the marketing and implementation of training programs for corporate clients
• Presented workshops, seminars and keynote addresses
• Provided client consultations
• Co-developed, coordinated and presented Train the Trainer sessions for in-house corporate trainers
• Developed and coordinated a distribution network for Winninger Resource Group’s training programs. Duties included:
-writing operations manual and marketing plan for each distributor;
-designing systems and forms (questionnaires, monthly reports, promotional material, client letters, brochures);
-interviewing prospective distributors;
-contract writing;
-research and development to keep organization current on training trends
NOTE: The president of Winninger Resource Group was Tom Winninger, President of the National Speaker’s Association

Education Coordinator
Profiles Corporation, Iowa City, Iowa 1990
• Responsible for marketing and presenting ACT test preparation workshops for high school students
• Hired and trained workshop presenters
• Coordinated the delivery of the workshops and activities between the marketing group and the
presenter group
• Tutored individuals and small groups
• Contacted catalog companies, retail outlets and distributors to promote and market an SAT video program developed by Profiles

Advertising Consultant
KCFI Radio/Cable Ad, Cedar Falls, Iowa 1988-1989
• Responsible for prospecting, educating and servicing new and local corporate clients
• Produced, directed and edited television and radio ads
• Wrote copy and provided talent for radio and television commercials
• Part owner of Vision Tech Video (training videos), a branch company of KCFI/Cable Ad

Teaching Assistant
Communications Department, University of Northern Iowa
Cedar Falls, Iowa 1985-1987
• Taught two sections of Fundamentals of Speech each semester while completing course work for degree
• Substitute teacher in the Cedar Falls and Waterloo schools
• Part-time Communications instructor for Hawkeye Community College

Instructor
Western Dubuque High School
Epworth, Iowa 1981-1985
• Taught Communications, Debate, Writing, Media, Advanced Speech and Drama
• Coached a 70+ member Speech team in Individual and Large Group events
• Directed performances of Individual and Large Group events
• Supervised fund raising efforts for the Speech Club
• Designed and implemented an integrated curriculum for Speech and Writing
• Recruited in-service speakers for faculty training in Writing Across the Curriculum
• While touring Australia and New Zealand, conducted a comparative study of the teaching of writing in Australian and New Zealand schools and schools in Iowa; presented findings at the Southeast Iowa Writing Project convention

Instructor
Western Dubuque
Junior High, 7th & 8th grade Language Arts
Dyersville, Iowa 1979-1981
• Taught 7th grade Language Arts
• Coached the Junior High Speech team
• Worked with Language Arts faculty and curriculum director in designing a new Language Arts curriculum for the school district
• Directed and performed in numerous community theater productions